

Lesson 1: The Engagement Formula – How to Get More Comments, Shares & Saves.
By the end of this lesson, you will:
Understand why engagement matters for growth.
Learn how to write captions that spark conversation.
Discover the best call-to-actions (CTAs) to boost interactions.
Use interactive tools like polls and stickers to encourage audience participation.
Make your posts more shareable and save-worthy..
Why Engagement Matters
Instagram and TikTok algorithms prioritize content that people interact with. The more engagement—likes, comments, shares, and saves—a post gets, the more likely it is to be shown to a wider audience. But simply posting isn’t enough; you need to create content that naturally invites interaction.

How to Write Captions That Spark Conversation
Your caption is more than just a description—it’s an opportunity to start a conversation with your audience. The best captions invite responses by asking a question, sharing a relatable moment, or encouraging participation.
Strong Caption Starters:
"Mums, be honest… how long do you wait before eating your kid’s leftovers?"
"What’s the one piece of parenting advice you wish you ignored?"
"Tell me you’re a parent without telling me you’re a parent…"
"Drop an emoji that sums up your day with the kids!"
Pro Tip: Keep captions short and easy to reply to. People scroll fast—if a caption is too long, they won’t engage.

Crafting the Perfect Call-to-Action (CTA)
A CTA is the secret to boosting engagement.
It tells your audience exactly what to do next, whether that’s commenting, sharing, or saving your post.
Best CTAs for Engagement:
Encouraging Comments: "What’s the funniest thing YOUR toddler has done?"
Tagging Friends: "Tag a parent who needs this laugh!"
Sparking Debate: "Agree or disagree? Let’s hear it in the comments!"
Encouraging Saves & Shares: "Save this for later—you’ll need it!"
Using Interactive Features to Boost Engagement
Instagram and TikTok offer built-in tools that make engagement easier. These tools create quick, low-effort ways for your audience to interact with you.
Instagram Stories Tools That Drive Engagement:
Polls: "Which is harder—newborn nights or toddler tantrums?"
Question Box: "What’s your go-to hack for keeping your toddler entertained?"
Quiz Sticker: "How many nappies does a newborn go through in a week?"
Pro Tip: Use interactive features daily in Stories—they’re the easiest way to boost engagement and train the algorithm to show your content to more people.

How to Make Your Content More Shareable & Save-Worthy
When people share or save your post, it signals to the algorithm that your content is valuable. This increases your reach and brings in new followers.
Types of Content That Get Shared & Saved:
Relatable Parenting Struggles: "The real reason mums take so long to leave the house…"
Hacks & Tips: "Save this for when your toddler refuses to eat!"
Funny or Emotional One-Liners: "Being a parent means reheating the same coffee 4 times."
Lists & Carousels: "5 Things I Wish I Knew Before Having Kids (Swipe to read!)"
Pro Tip: End posts with "Tag a friend who needs this!" or "Save this for later!" This small tweak can double your engagement.
Checklist for This Lesson
Wrote captions that encourage comments and discussion.
Created a strong CTA to boost engagement.
Used Instagram Stories tools (polls, questions, quizzes) to interact with followers.
Designed at least one post to be highly shareable or save-worthy
Use these steps to improve engagement on your next post
Step 1: Write a short, engaging caption with a question or relatable moment.
Step 2: Add a clear CTA to encourage interaction.
Step 3: Use an Instagram Story tool (poll, quiz, or question box) to drive engagement.
Step 4: Plan a shareable post that your audience will tag friends in or save for later.


Final Thought
Engagement isn’t just about getting more likes—it’s about building a community that interacts with your content. The more comments, shares, and saves you get, the more the algorithm pushes your content to new people. Focus on sparking conversations, using CTAs, and making content easy to interact with—and watch your engagement grow.